Work With Me
As a digital manager, storyteller, and podcast producer, I have the opportunity to inspire and motivate individuals and businesses to achieve their goals in the digital space. Through various digital technologies and platforms, I can help drive growth, enhance brand visibility, and engage with target audiences in a meaningful way. I am proud to be a resident of San Francisco and the Central Valley, and I am passionate about working with my unique communities. My focus on restaurants, female-based businesses, and non-profit organizations allows me to positively impact the world we live in. Have questions or want to collaborate, hit me up, and let’s chat.
Services
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Podcast Producer
I'm a podcast producer who can help you bring your audio vision to life. I work closely with you to understand what you want your podcast to achieve and who your target audience is. From there, I take charge of all aspects of production, such as pre-production, recording, editing, and post-production. I also ensure your podcast is formatted correctly, write show notes, and optimize it for distribution on various platforms.
I love storytelling, and I always bring my expertise and organizational skills to ensure your podcast stands out. My ultimate goal is to create an immersive, enjoyable listening experience for your audience while handling all the technical details. With me on your team, you can focus on delivering great content without worrying about all the behind-the-scenes production work. -
Website Consultant
As a web editor, consultant, and designer, I have honed a unique set of skills that allow me to create websites that are not only captivating and engaging but also optimized for SEO (search engine optmization) My passion for delivering exceptional user experiences drives me to go beyond content creation, guiding website design, user experience, and digital marketing strategies. My ultimate goal is to help businesses achieve their objectives by optimizing their websites. I am committed to continuously enhancing my skills to provide my clients with the best possible online presence.
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Social Media Strategist
With so many social media platforms available, it can be overwhelming to choose the right one for your business. That's where I come in. I can help you create a well-planned social media strategy that aligns with your branding and online development goals. Additionally, I can assist you in generating relevant content ideas that will appeal to your target audience. By working together, we can design, build, and manage social ad campaigns that seamlessly integrate your company's message and style. My ultimate goal is to convert your followers and likes into loyal customers and brand advocates.
Reactions
Zoe Ani - Artist
“Building a website can be overwhelming and daunting. Traci asked me the right questions and guided me with suggestions to realize my vision. Her patience and curiosity put me at ease navigating through the technical stuff. I feel more confident handling my own updates and still feel fully supported by her. Thank you, Traci!”
Clients
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Clients *
Past and Ongoing Projects
Crafted a social media strategy that fits KALW’s mission and excites people about stories.
Maintained a content calendar to keep day-to-day work running smoothly.
Collaborated with producers, hosts, and reporters to showcase KALW’s work.
Created and shared posts, images, videos, and audio clips that brought content to life.
Polished posts so they’re clear and aligned with KALW’s style.
Kept everything authentic to KALW’s brand and audience.
Connected with listeners—replied to comments and messages, spark conversations, and built relationships.
Jumped into trending topics that fit the programming to reach new ears.
Tracked how posts performed and shared the highlights with the team.
Analyzed the data to refine strategies and boost engagement.
Removed errors: Cutting out false starts, long awkward pauses, and coughing fits.
Trimmed filler words: Removing repetitive crutch words like "um," "ah," and "like" to tighten the pace.
Reordered segments: Rearranging conversation pieces or cutting tangents so the story makes logical sense.
Removed persistent background hums, air conditioner buzzes, or keyboard clicking.
Muted idle tracks: Silencing a host's microphone when only the guest is talking to keep background noise low.
Leveled volumes: Adjusting speaker tracks so the host and guest sound equally loud and clear.
Added elements: Inserting intro music, outro songs, ad breaks, and sound effects.
Final loudness tuning: Applying compression and limiting to meet standard streaming volume guidelines for platforms.
Creating and editing entire website content, including text, images, and videos, keeps it engaging, accurate, and up to date.
Optimizing website content for search engines involves using relevant keywords and meta tags.
Ensuring the website functions properly involves monitoring traffic, fixing broken links, and troubleshooting technical issues.
Analyzing website traffic and user behavior helps identify areas for improvement and produce reports that track website performance.
Created website design and layouts using WordPress software.
Developed content and graphics for the entire website.
Tested website functionality and ensured that it was optimized for different devices and browsers.
Continuously monitored and updated the restaurant website to ensure that they remain current and relevant.
Developed a social media strategy for the live shows and the bar and restaurant.
Created social media posts for Twitter (X), Facebook and Instagram.
Scheduled band take over of social media accounts drawing more followers and fans.
Managed website content using content management systems (CMS), creating, editing, and publishing web pages, articles, images, videos, and other digital content while ensuring information remained accurate, engaging, accessible, and consistent with organizational branding.
Organized and maintained website content, navigation, and digital assets to improve usability and ensure visitors could easily find information. Regularly reviewed and updated content to keep websites current and aligned with organizational priorities.
Optimized website content using SEO best practices, including keyword research, page titles, meta descriptions, image alt text, and internal linking to improve search visibility, increase organic traffic, and strengthen overall digital presence.
Monitored website performance and functionality by identifying and resolving broken links, updating content, troubleshooting technical issues, coordinating platform updates, and working with vendors or developers to maintain a reliable user experience.
Collaborated with leadership, communications teams, designers, and community partners to develop digital content that supported organizational initiatives, public outreach campaigns, events, and strategic communications.
Managed multiple digital projects simultaneously while balancing competing priorities, meeting deadlines, and adapting quickly to changing organizational needs in fast-paced environments.
Edited and published interviews with 80 people on the website, sharing their stories through print, audio, and video. These stories reached more than 15,000 unique visitors, and engagement rates averaged over 5 minutes per session.
Kept the website current and organized using Squarespace, managed content through scheduled editorial calendars, and ensured the tone and voice stayed consistent on every page.
Helped the website rank higher in search results by using keywords, writing strong meta descriptions, and improving other on-page details. As a result, organic traffic increased by 30 percent over six months.
Made the website easier to navigate and improved the visitor experience by studying how people used the site and suggesting changes.
Collaborated closely with the Director and volunteers by coordinating team meetings, assigning tasks, and providing feedback to ensure the website matched our goals and objectives.
Made sure all content was accurate, free of errors, and followed our brand guidelines.
The Sip Rig
Led and put into action digital marketing strategies that supported the organization's main goals.
Directed the creation and management of digital content, social media, email campaigns, and online advertisements.
Created reels, carousels, and audio posts for Facebook, Instagram, and Pinterest.
Researched and studied market conditions to find trends and new opportunities in digital marketing.
Handled digital budgets and assigned resources for marketing campaigns online.
Analyzed and reported on the performance of digital marketing campaigns and recommended improvements and optimizations.
Built strong relationships with outside vendors and partners, including digital agencies, media buying platforms, and marketing tech providers.
Stayed up-to-date with the latest digital marketing trends, technologies, and best practices to ensure that the organization remains competitive in the marketplace.